We got greedy and wrecked outbound. 

Collectively, we started the "great ignore".

In other words, Growth-at-all-Cost wrecked outbound. 

The playbook of automated outreach gave way to:

1. Lazy sales motions
2. Mass messaging
3. The great ignore

I spoke to Mark Kosoglow, the former VP Sales at Outreach.


I'd argue there's no one more qualified to discuss this topic.

He taught me not only the reasons legacy outbound models are dying.

But he also taught me the secret sauce to an 8+ year tenure as VP Sales. 

Guess what it is? 

Is it a sales superpower? 

A leadership superpower? 

Or a mixture of a great product and loyalty from founders? 

There's no better education to receive in sales today than this.

Definitely add this one to your watchlist. 

It's too good for any salesperson, marketer, or founder to skip.

Spoiler alert, we agree on literally everything.

This episode is a testament to the beauty of LinkedIn relationships.

Kindred spirits who have been following, sharing, and engaging in similar content for many years.

Only LinkedIn can bring together people with such hyper specific professional interests and drive conversations that feel like they're amongst long-term friends who are actually speaking for the first time. 

This episode is truly packed with gold and as I said above, there's no one more qualified to discuss the broken outbound model than the 8+ year VP Sales at Outreach, who admittedly was "part of causing the problem".

Full episode available on YouTube, Rumble, Spotify, and Apple Podcasts.

Happy Selling,