Start hosting Demo Jams with your SDR's.

Give them a reason to learn how to demo the product. 

Every quarter host a big event. 

Invite everyone in the office to come watch.

Each SDR presents a mock demo.

Leadership and top sellers "show them love" with live feedback.

Hold the feedback until they're done presenting. 

A panel of judges pick the top 3 winners. 

Have a trophy for 1st, 2nd, and 3rd place. 

Have cash prizes for each (don't be cheap).

Make participation voluntary. 

You'll learn a lot about your people. 

They'll learn a lot about your product. 

Everyone wins.

I'm a firm believer that every employee at a SaaS company should learn to demo the product, so this idea should be recycled for each department or done collectively on a company-wide basis at least quarterly. 

From Engineers to Finance to HR, if they learn to demo the product they'll undoubtedly become more valuable in their role by gaining the most important perspective in the business, which is how the product is sold. 

Purchase a "perpetual plaque" which can be hung on the office wall and have new engraved name plates added each quarter to showcase the 1st place winners. This is how traditions become fun, valuable, and engaging.

Happy Selling,