Please stop following sales playbooks from 10+ years ago.

The best sales orgs today are writing new playbooks as they go.

1. They're testing AI tools to learn what works
2. They're reinventing roles and org charts
3. They're completely rethinking quotas

We've evolved from a world of looking at others to see what's working but today the sales realm is moving too fast for that to work.

It's become blatantly obvious which sales teams are playing old games VS creating new ones.

If your sales team isn't taking risks and trying things that might not work... you're already behind. 

That's what's making sales more exciting. 

It's also what's making sales exponentially more difficult.

Whether you're an SDR, AE, VP Sales, or CRO... your job now involves risk.

Copycats can't succeed during innovative sprints.

We're living through an innovative sprint right now.

Start innovating.

It's become habitual for us to look at what the big players are doing and replicate it, but even the big players are testing all new concepts.

If you sit around waiting for change to land on your doorstep, you're behind.

Happy Selling,