Is Predictable Revenue Dead w/ Collin Stewart, CEO at Predictable Revenue
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Collin Stewart.
Collin started his career in 2008 in equipment sales and marketing for 4 years before co-founding his first company VoltageCRM, followed by co-founding his second company Carburetor, where they helped companies build their outbound sales teams based on the Cold Calling 2.0 framework from Aaron Ross’ Predictable Revenue book. In 2014 Carburator merged with Predictable Revenue, leading Collin to his most recent and current venture where he serves today and for the last decade as CEO of Predictable Revenue.
Five years ago I had a viral conversation with Aaron Ross about whether or not the SDR Model or Predictable Revenue is broken. The full discussion is available on YouTube if you want to check it out, but a lot has happened since then and I’m curious to learn first-hand from Collin what’s actually going on at Predictable Revenue and how they’ve pivoted or evolved their services to adapt with the quickly changing B2B sales landscape.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get his thoughts.
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TOPICS:
00:00:00 Intro
00:01:28 Is Predictable Revenue Dead
00:12:35 Growth-at-all-Costs
00:49:32 AI in Sales
01:00:27 Future of SDR
01:13:20 GTM Engineer
01:21:13 Predictable Revenue Today
01:33:56 Collin’s New Book
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QUESTIONS:
1. Is Predictable Revenue (aka Cold Calling 2.0) broken, dead, or dying? If yes, how so?
2. What’s happening to the Growth-at-all-Cost model?
3. What’s your take on AI in sales over the next 5-10 years?
4. What does the future of the SDR role look like?
5. How important is the GTM Engineer role?
6. What has Predictable Revenue evolved to today?
7. What’s your new book about?
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LINKS:
Predictable Revenue: https://predictablerevenue.com
Collin Stewart’s Newsletter: https://foundersedition.co
Collin Stewart’s Book: https://a.co/d/9PjI7oV
Collin Stewart on X: https://x.com/CollinYVR
Collin Cadmus on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog
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Available on: YouTube, Rumble, Spotify, and Apple Podcasts.
