What is GTM Engineering in B2B Sales w/ Michel Lieben, CEO at ColdIQ
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Michel Lieben.
Michel received his bachelor’s degree in economics in 2016 and then started his career as a Marketing Specialist and Growth Marketer for 4 years before starting his most recent and current venture, where he serves today as the Founder & CEO of ColdIQ, an agency that helps B2B companies scale their outbound prospecting activities.
Michel is a certified expert with modern growth tools like Clay, Instantly, and Smartlead, and has built outbound systems for over 100 B2B sales organizations. So I’m particularly excited to get his thoughts on all that’s changing in B2B sales and to find out specifically what he thinks is working and what isn’t in the world of outbound prospecting.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get his thoughts.
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TOPICS:
00:00:00 Intro
00:02:29 Broken Outbound Model
00:10:18 What’s Working Today
00:18:03 Sales Prospecting Tools
00:27:11 AI in Sales
00:38:01 What is ColdIQ
00:42:23 In-house vs Outsourcing
00:49:15 Top Outbound Advice
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QUESTIONS:
1. Is traditional outbound sales broken, dead, or dying? If yes, how so?
2. What’s actually working today for outbound sales?
3. What are the most important tools for outbound sales prospecting?
4. What’s your take on AI in sales over the next 5-10 years?
5. What is ColdIQ and what kind of companies do you work best with?
6. How should founders choose between in-house or outsourcing?
7. What’s your top advice for building an outbound motion today?
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LINKS:
ColdIQ: https://coldiq.com
Michel on X: https://x.com/MichLieben
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog
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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.
