What's the point of outbound prospecting? 

Most people think it's to schedule demos. 

But when you break it down there's more going on...

1. Creating Awareness
2. Generating Engagement
3. Aligning on Problems

Notice I didn't say anything about meetings, demos, or opportunities. 

Those are outcomes, not objectives. 

When you focus on the objectives listed above...

The outcomes happen organically. 

That's the difference between prospecting and spam.

Prospect more and spam less.

Instead of looking for people who will say yes to a demo, switch your mindset to searching for people who have a problem you can truly solve.

When you become curious like a detective and your objective is speaking to the right people, the outcomes become natural and the case closes itself (meetings booked).

Happy Selling,