Selling for Bootstrap Startups
Oct 14, 2024Salespeople don't sleep on bootstrapped startups.
Working for a venture backed startup seems exciting.
It comes with:
1. Fancy office
2. Ping pong table
3. Kombucha Keg
4. Patagonia Swag
But it also comes with tremendous sales targets.
More money makes it easy to hire and fire people.
Whereas bootstrapped startups play the long game.
They set healthy and organic growth targets.
They act on behalf of the customer, not the investor.
Bootstrapped doesn't mean they have no money.
It means they aren't dependent on investor money.
I believe in this so much I'm consulting with one now.
Deep dive into who I'm working with in episode 17 of my podcast.
This episode will teach you how to start a multi-million dollar agency.
With $0 startup capital.
Don't sleep on the bootstrapped startup.
You just may beat the average tenure with aplomb.
This doesn't mean all bootstrapped startups are good employers.
You need to dig in and find out if their product/service is great. Find out more about their financial situation; are they profitable?
When you find a profitable but bootstrapped startup, you're likely in good hands and when they hire you to join, they likely intend for you to be there long-term because the cost of replacement is too disruptive, so you'll often stick around through situations where venture backed companies would've cut a bunch of people.
Full episode available on YouTube, Rumble, Spotify, and Apple Podcasts.
Happy Selling,