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He Sold Spiff for $419M to Salesforce

Oct 22, 2024
He Sold Spiff for $419M to Salesforce

He sold his company to Salesforce for $419 Million in just 5 years.

How did he do it? 

1. Built a world-class Product
2. Built a world-class Team
3. Built a world-class GTM Advisory Board


That's the summary, but there's a lot more brilliance that went into it. 

I joined Spiff as their first GTM Advisor back in February 2021. 

I watched them pave the trail to a new brand growth model.

They grew a world-class product and brand in record time.

What's most exciting is what happened next. 

They got acquired by Salesforce...

Through that process Jeron did what few CEO's do.

He went to bat for his people and made sure they got their fair share.

This episode is a masterclass in building a world-class B2B SaaS company.

More specifically, a masterclass in executing this challenge with humility, grace, respect, dignity, and love. 


There's no better education to receive.

Definitely add this one to your watchlist.

There's too many growth secrets revealed to skip this one.

As I say in this episode, there are two different types of founders; those who will do anything and everything to reserve as much equity for themselves and their investors as possible, and then there are those who refuse to succeed themselves without bringing everyone else along for the ride. 

I strongly suggest working for, learning from, and aspiring to be like the latter. This episode displays perfectly what that actually looks like. 

You can literally feel the difference.

Full episode available on YouTube, Rumble, Spotify, and Apple Podcasts.

Happy Selling,


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