If you want to hire the best salespeople for your company.

Avoid hiring from the best companies. 

Unless your product is actually better. 

They won't do better. 

They'll likely to do worse. 

By hiring top sellers from mid-tier companies you can:

-give them a better product to sell
-give them better training
-give them better leadership
-give them better operational support
-give them an entirely better sales environment

So they can give you their best ever performance. 

They can't do better than their last role. 

Unless everything you provide is better.

For this reason, hiring from top companies is super risky. 

Those fancy logos come with an abundance of resources. 

You can't simply undo their reliance on these things. 

But you can unlock potential by providing more resources. 

Salespeople → switch jobs to sell a better product

Companies → hire salespeople if your product is better

These rules of thumb equate to better outcomes.

I've never seen someone do better selling a worse product. 

Yet so many recruiters aim for hiring from top logos. 

It's nonsensical at the end of the day. 

Always aim for a better product. 

It's the one thing that always makes sense.

If you're selling at a top company this doesn't mean you're stuck or doomed.

But it does mean the baseline of quality for what you should sell is higher because it's what you're accustomed to and you shouldn't under-estimate how much harder things will be at a smaller company with a lesser product and lesser resources. 

Inexperienced recruiters will try to hire you and they'll paint a picture of you having everything you need, but they really won't.

They'll have problems you wish were already solved.

They'll have broken processes you don't want to deal with. It's like going from modern living with indoor plumbing to living in the woods-- it's not an ideal transition. 

Optimize for better outcomes by always aiming to sell something better than you sold last time. 

It's the one thing we have within our control when choosing jobs or hiring new salespeople.

Happy Selling,